Business Analysis Technique – Focus Groups
Focus Groups – the 11th Technique listed in the Business Analysis Body of Knowledge employ a skilled facilitator(s) and a small group of prospective or current customers to seek out and understand what the customer or user wants and/or how they use a product or service. The information gathered from a focus group is powerful. It can reorient a product’s direction or change how a product is presented.
Typically a focus group meets in person with a facilitator guiding a customer or user through a set of open-ended questions about a product or service. The use of web panels has become an increasingly popular method and allows an organization to understand and trace a customer’s perception over time.
Focus groups are often combined with several other business analysis techniques such as brainstorming, user scenarios, nominal-group technique and usability testing.
One may witness the power of focus groups to alter a software’s design and even halt a new product introduction.
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Researched/Authored/Compiled by Ronak Shah [Practice Head- Software Testing (QA), CIGNEX Datamatics]
About the author– Ronak Shah is the well-known Software Quality Strategist, QA Architect and the man behind delivering hundreds of “quality” software solutions worldwide to the enterprises including Fortune Global 500 companies. He is proficient in setting up, developing and managing independent Software Testing (QA) practice/department from the scratch in the organizations with his strong capabilities around team building, competence building and CMMi processes design and implementation. His leadership and management skills have won him many prestigious awards, recognitions and accolades from various organizations and esteemed clients for his outstanding performance, value-added contributions and his expert knowledge in “all types of software testing”. Ronak Shah (National Level Software Testing Topper Rank-1 as per TechGig.com, Geek Challenge Winner on ZDNet.com) can be reached at email@example.com.